Graphic Design, Brand Identity, Typography, Print and Web Marketing, Social Media
Took an existing brand element (logo) and expanded on it to create a cohesive brand identinty for the entire business. This included welcome packets for prospective clients, care and product packets for existing clients, and business cards and stationary to create a cohesive look for the brand. I also designed all website, social media, and print advertisemetns, and wedding, holiday, and birth announcement cards.
Aaron Watson Photography
Tech Pack Manager
C-Life Group Ltd.
Graphic Design, Typography, Photo Retouch
Featured in C-Ville Weddings (Summer 2013), I designed this half-page magazine advertisement for Clifton Inn to promote them as a local and destination wedding venue. Using signature elements Clifton is best known for, my goal was to highlight the tradition and luxury of the brand. Clifton provided the photos but requested that I add a blue sky to the main image which originally had a white sky.
Tech Packs, Management, Design Revisions
Led a new department within the company that dealing primarily with the creation of tech packs for all the design departments (ranging from infant to adult) for top retailers including Walmart, Old Navy, Target, and more.
Tech pack details included size layouts, colors, treatments, and more for a smooth transition from design to factory. Oftentimes this included making buyer requested changes to the art and therefore required both an artistic and technical approach to the designs. I also helped implement new treatments and managed a small team while working closely with design, production, and sales departments.
© 2013 CRYSTAL LEWANDOWSKI